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Marketing Events & Brand Activations

Brand activations engineered to perform.

Every activation should do more than look good. Ours capture leads, generate shareable content, collect audience data, and deliver the post-event reporting your marketing team needs to prove the spend.

Our approach

We're the experiential partner Atlantic Canadian marketing teams call when the activation has to deliver — not just entertain.

Most activations in this region are planned by event coordinators, executed by rental vendors, and measured by how full the room looked. We operate differently. We design activations as integrated marketing assets — with a concept, a goal, a measurement plan, and a post-event dataset that shows up in next quarter's brand report.

Fifteen years ago, we were a photo booth company. Today, we're the experiential partner brands hire to turn product launches, sponsorship moments, retail activations, and trade show presences into branded campaigns that generate leads, content, and measurable return.

What we produce

Activations we design and produce

01

Product launches

Concept to floor. Custom experiences designed around the product story, with integrated photo and video capture, social amplification mechanics, and lead collection built in from day one.

02

Sponsorship activations

When your brand sponsors a festival, sporting event, conference, or tourism moment — we design the on-the-ground activation that makes the sponsorship visible, shareable, and trackable.

03

Retail & pop-up moments

In-store activations, mall footprints, seasonal pop-ups. Branded experiences designed to drive foot traffic, capture customer data, and convert attention into opt-ins.

04

Trade show exhibitor strategy

Beyond the booth. We design the activation inside your trade show presence — what draws attendees in, what captures them, what you send home with them, and what your sales team receives the next morning.

05

Corporate campaigns & integrated activations

Multi-touchpoint campaigns that tie together brand events, internal launches, external marketing, and social amplification into a single integrated story.

06

Tourism & destination activations

Permanent and semi-permanent installations for tourism sites, cultural venues, and destination attractions that generate visitor content and marketing data year-round.

A guest interacting with a Memories2Go self-serve activation kiosk
Our difference

What makes our activations different

Strategy-led from day one.

Every activation starts with the marketing goal — not the product catalog. Audience, brand standards, KPIs, measurement plan, amplification strategy. Before we touch equipment, we design the outcome.

Content engineered to travel.

Every touchpoint is designed to create branded content guests want to share. Your activation doesn't end when the event does — it keeps running through their social feeds for weeks.

Data that earns its seat in the report.

Lead capture, email opt-ins, survey data, social shares, dwell time, content generated, impressions delivered. Full post-activation dashboard within five business days.

Bilingual execution across Atlantic Canada.

Every interface, every ambassador, every touchpoint — fully bilingual FR/EN. If your national campaign needs regional execution that won't miss the French market, we're the only serious option in this region.

Technology we own and operate.

No third-party rentals. No outsourced logistics. Every piece of hardware, software, and creative is produced, maintained, and deployed by our team. One accountable partner, start to finish.

Process

Our activation process

  1. 01

    Discovery & strategy

    We start with your brand, your goals, and your audience. What does success look like six months after the event? That's where the activation gets designed from.

  2. 02

    Concept & creative

    Activation concept, custom environment design, technology plan, content capture strategy, and measurement framework — delivered as a single integrated proposal.

  3. 03

    Production

    Branded overlays, custom interfaces, fabrication, environment build, and content systems. Everything produced in-house by our team.

  4. 04

    Deployment

    Full on-site execution — bilingual staff, technical operations, real-time monitoring, content moderation, and live amplification.

  5. 05

    Reporting & amplification

    Post-event dataset, performance dashboard, content library, and recommendations for the next campaign touchpoint.

White-label execution

Your client's brand, front and centre. Ours, invisible.

Every visible and digital touchpoint of the engagement can carry your client's brand — or yours — with no Memories2Go visibility unless explicitly approved. Custom URLs, custom email senders, custom microsites, custom interfaces, and custom hardware wraps. Your client experiences a single, branded campaign; you keep the relationship.

Custom URLs Custom email sender Branded microsites Custom interfaces Hardware wraps Agency partner
Agency channel

For agencies activating in Atlantic Canada

If you're a national or regional agency running a campaign that needs Atlantic Canadian execution — bilingual, local, and technology-enabled — we partner as your execution layer. We take your concept, respect your client relationship, and deliver the regional footprint you need without the overhead of flying your team in.

We work with agencies as a named subcontractor or white-label execution partner. Reach out if you're scoping Atlantic Canadian activation work for a client.

Proof

Activations we've produced

Case 01 Sponsorship · Retail

Le Grand Ménage des Fêtes

UNIS TV With Mistral Agency Retail & Pop-up Social Impact
Le Grand Ménage des Fêtes activation — UNIS TV branded laundromat pop-up in a mall

In collaboration with Mistral Agency, we were tasked with promoting Le Grand Ménage des Fêtes — the year-end variety show from Les Newbies, a humorous retrospective of the year on UNIS TV. The show's own photoshoot had been set in a laundromat. We took that concept and turned it into the activation.

We recreated a full laundromat as the set. Guests shot photos, GIFs, and boomerangs inside the branded environment — and alongside the capture moment, two custom washing machines collected real clothing donations as attendees "cleaned out" the pieces they no longer wore. The mechanic tied the show's visual concept to a concrete social outcome.

108cu ft
of clothing donated to Maison Nazareth

The activation boosted the show's brand image and contributed to a meaningful social cause — showing that a creative, socially responsible approach can extend a media campaign well beyond its airtime.

Case 02 Sponsorship · AI

Banquet de la Faculté d'administration 2025

Uni Financial Corporation Sponsorship Activation AI Sharing Light Tunnel
BAFA 2025 light tunnel activation sponsored by Uni Financial Corporation

The Banquet de la Faculté d'administration is the Faculty of Administration's flagship evening — celebrating students and alumni. Uni Financial Corporation, a lead sponsor, wanted to extend the activation beyond previous years with a cutting-edge AI-powered photo and video sharing experience running alongside the popular light tunnel.

We enhanced the light tunnel with an AI-powered sharing system. Before the event, guests scanned a QR code to register. During the evening, our facial-recognition layer automatically identified attendees as they stepped through the tunnel and other capture zones, then pushed personalized photos and videos directly to each guest — instant, frictionless, ready to share.

345,778
total impressions delivered
104,204
individuals reached
1,307
total shares
532
sessions engaged

374 photos and 158 videos captured and auto-delivered via facial recognition. Text, email, Facebook, Instagram, and downloads were the top-sharing channels. A frictionless, tech-driven activation that proved measurably shareable at scale.

Case 03 Tourism · UGC Contest

Experience Acadie

Experience Acadie With Peach Marketing 2019 Acadian Congress UGC Video Contest
Experience Acadie branded video booth at the 2019 Acadian Congress — bilingual instructions prompt attendees to record a video about what l'Acadie means to them

In partnership with Peach Marketing, we built a contest-based activation for Experience Acadie during the 2019 Acadian Congress. The mandate: give attendees a tangible way to answer the question — "For you, what is l'Acadie?" — and turn every answer into shareable, brandable social content.

We deployed a bilingual branded booth on-site. Guests recorded a one-minute video about what l'Acadie meant to them. Each video was pushed automatically to a dedicated microsite where the participant could download it, share it across their social channels, and enter for a chance to win a seven-day trip for two to any Acadian region in the Maritimes.

162
Branded UGC videos captured and pushed to the microsite
5.4K
potential Facebook reach
361
unique microsite visitors
72
share-button activations

239 of those microsite visits came directly from Facebook referrals. Top share channels were Instagram (26.4%) and Facebook (22.2%). Reach extended from Moncton to Toronto, Markham, Laval, and Berwick — proof that one well-placed booth can travel.

Case 04 Festival · Lead Gen · UGC

Firestone at Cavendish Beach Music Festival

Firestone With Hypitch Marketing (Toronto) Cavendish Beach Music Festival iLumini Self-Serve #GoneCountry
Firestone Destination Country branded photo booth at Cavendish Beach Music Festival — three festival-goers, one in a cowgirl hat, holding a #GoneCountry sign in front of a PEI coastal backdrop

Hypitch Marketing (Toronto) brought Firestone's Destination Country sponsorship of the Cavendish Beach Music Festival to us with a clear mandate: turn the tent into a magnet for festival-goers, capture audience data Firestone could re-engage all season, and flood social with branded UGC.

We deployed a fully branded iLumini self-serve experience inside the Firestone tent — three capture modes (branded photo, Boomerang video, branded GIF), each pre-themed with the Destination Country / #GoneCountry treatment. Guests entered their email to receive their content instantly. The result: a queue all weekend, a first-party database for Firestone's marketing team, and thousands of branded posts pushed straight to attendees' social feeds.

2,000+
First-party emails captured and delivered to Firestone's marketing team
+Branded photos +Boomerang videos +Branded GIFs +Social amplification +Agency partnership
FAQ

Brand activation questions, answered

Brand activations are scoped per engagement, based on the concept, the number of touchpoints, the technology, staffing, branding, and the campaign's measurement goals. We model a realistic budget with you in the strategy session.
Yes — every visible and digital touchpoint can be fully white-labelled. Custom URLs, custom email sender, custom microsite, custom interfaces, and custom hardware wraps. For agency partners, Memories2Go stays invisible to your client.
KPIs are defined in the strategy session — typically combinations of impressions delivered, qualified leads captured, content generated, social share rate, dwell time, and audience data collected. Every activation closes with a dashboard report mapped to those KPIs within five business days of teardown.
Yes. Within Atlantic Canada we deploy with our own team and equipment. For multi-city campaigns extending into Quebec, Ontario, or beyond, we partner with trusted production teams to maintain a single accountable partner relationship across the full tour.
Pre-launch strategy, custom concept, environment design, integrated content capture, real-time amplification support, lead capture with CRM-ready export, bilingual staff and interfaces, a full reporting dashboard, and a content library cleared for paid media use.
Yes. We design and fabricate custom installations for activations where the standard fleet isn't enough — built around a specific campaign idea or engineered for a venue with unique constraints.

Ready to scope an activation?

Tell us about the campaign. We'll bring the strategy, the technology, and the team.